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Dr. Kristen Smirnov

Assistant Professor of Marketing at Whittier College

Dr. Smirnov is a marketing professor and researcher working in the greater Los Angeles area. She looks at consumer behavior and how people construct and maintain identities online, both as individuals and in groups.

She teaches classes that have a focus on consumer behavior and online marketing. Along with the Marketing Principles class for the department, she has also developed her own Social Media Marketing class and has offered Consumer Behavior and Marketing Research.

This site serves as an ongoing record of teaching and research, as well as providing contact methods. If any questions are not answered here, please feel free to get in touch.

Social Media & Internet

Consumer Behavior

Anonymity & Identity