Teaching

Philosophy

Unlike other areas of business study, like finance or HR, students come into marketing classes with a wealth of experience. They have made simple and complicated purchase decisions. They’ve chosen one product over another based on superior distribution. They’ve tuned out some advertisements and responded well to others.

However, they don’t yet have the language to describe what they’ve encountered. Nor do they have the formal frameworks into which to slot their experiences and understand how they relate. They’re also ready to have their horizons broadened beyond what they’ve personally experienced, whether that’s alerting them to technology they might soon encounter or comparing their consumption experience to consumers overseas. Through examples in lectures and assignments that draw upon current news in the real world, I focus on making concepts understandable in the context of students’ own lives and past behaviors.

Below is a full list of the classes I’ve taught. Click on any name for more information.

Marketing Principles

An introduction to marketing’s function in organizations and in the greater external environment, this class is taught to marketers and non-marketers alike. Students leave the class with an understanding of the unique and important role marketing plays in the success of a business.

3 credits. Taught at Whittier College.

Consumer Behavior

A wide range of interdisciplinary lenses are used to explain and understand consumers. Students look at their own behavior and greater societal trends with sociological, psychological, anthropological, and neurological explanations, among others.

3 credits. Taught at the University of Alberta and Whittier College.

Marketing Research

Along with learning the essentials of proper research design, students also apply these skills to real-world issues. Quantitative and qualitative methods are covered.

3 credits. Taught at Whittier College.

Marketing Research SPSS Lab

This supplement to the Marketing Research class gives students experience with SPSS statistical analysis software.

1 credit. Taught at Whittier College.

Social Media Marketing

Students learn how to engage in online marketing, both with broad strategic discussions and with nuts-and-bolts like KPIs and image copyrights. By the end of the class, they develop an online portfolio that can demonstrate their expertise to future employers or give them confidence to pursue their own projects.

3 credits. Taught at Whittier College.

Social Media Marketing (Paired)

This unique Whittier experience has students take “paired” classes from different disciplines, which is used to show how very different topics relate to each other in unexpected and interesting ways. My Social Media Marketing offering has been paired, bringing non-business majors to the class.

3 credits. Taught at Whittier College.

Leadership Practicum

This class represents Whittier College’s Enactus chapter. Students take on a variety of entrepreneurial activities meant to make a positive, lasting change in their community.

1 credit. Taught at Whittier College.